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My Expertise

"It is not merely about what we know, but how we use our knowledge to create positive impact in the world, shaping a better future with each skillful action."

Sales & Business Development

I specialized for years in boosting market presence and growth. Among my abilities are market analysis, opportunity identification, and the development of successful expansion plans. I'm good at forming connections with clients and other important stakeholders, negotiating business deals, and motivating groups of people to accomplish tasks. My abilities in analysis, communication, and market trends enable me to create and carry out strategies that promote long-term growth.

Applied skills:
  • Technical inbound and outbound sales
  • Sales automation
  • Cold & warm sales approach (call, email, social media)
  • Mixed-methods market research
  • Market segmentation
  • Communication and negotiation
  • Identifying buyer persona & customer profiles
  • Competitor analysis.
  • Client relationship
  • CRM & Sales Hub (HubSpot, ActiveCampaign, LinkedIn Sales Navigator)
  • Lead magnet generation strategy



Marketing

My marketing expertise focuses on growth strategy, dashboard analysis, and putting into practice methods that promote development and engagement. Currently, I help small businesses (who mostly have limited budget) to drive their growth and expand their market presence. In order to create focused ads across digital and conventional channels, the majority of my strategies entail comprehending consumer demands and market trends. Using extensive market research and competitive analysis as a foundation, I taught myself in the use of social media, search engines, and email marketing. This helps me to meet company goals with a competitive edge and produce quantifiable results.

Applied skills:
  • Marketing Automation
  • Inbound & Outbound Marketing
  • Mixed-methods market research
  • Content: Strategy, Creation, & Management
  • Marketing Campaign Strategy
  • Social Media Management
  • Basic Design: Adobe Express, Canva for Professionals
  • Video/Image Editing
  • A/B Testing
  • SEO & SEA / Paid Search
  • Social Media Ads
  • Performance Metrics & Reporting
  • Analytic Tools: Google Analytics & BI
  • Content Management System (CMS) & Website Builder: WordPress, HubSpot, Joomla


Music & Arts

Unlike the other two, I only do music and arts for fun. My passion for music and arts, especially dance and mural painting, is driven by a deep desire for creative expression and emotional connection. It may not come with money, but rather joy and relaxation. Music has always inspired me, and I find joy in playing instruments and composing songs. I also dance to allow myself express my mind through movement, while painting lets me tell stories visually. I'm passionate about inspiring others and contributing to the beauty of our world through them.

Applied skills:
  • Instruments: Vocal (singing), Guitar, and Keyboard
  • Music composing
  • Lyrics writing
  • Mural painting
  • Traditional (balinese) and contempory dance


My Work Experience
2023 - Present
International Business Development & Marketing Strategist
Umadhatu Resort Bali (Remote)
  • Analyzing competitors and identifying potential foreign clients
  • Establishing connections with agencies, and representing the business at expos and international events.
  • Proactively sourcing and nurturing global leads, delivering presentations, and conducting sales calls/emails to engage prospective foreign investors and clients.
  • Developing marketing materials and innovative campaign ideas to enhance brand visibility and attract new business opportunities.
  • Additionally, contributed to website administration for Umadhatu Property, monitoring social media interactions and traffic to optimize online presence.
Skills I Learned & Applied:
  • Market Research & Analysis
  • Networking & Relationship Building
  • Lead Generation & Prospecting
  • Email marketing & automation
  • Sales Presentation, Moderating, & Communication
  • Marketing Strategy Development
  • Website Administration
  • Social Media Management
  • Adaptability to Different Environments
  • Problem-Solving
  • Project Management
  • Sales approach: cold & warm call/email
2022 - 2023
Go-to-Market Strategist & Market Researcher
Drieam B.V., Eindhoven
  • I continued with market research, as a go-to-market strategist, I defined the Total Addressable Market (TAM), Served Addressable Market (SAM), and Share of Market (SOM), while conducting in-depth market segmentation analysis on Ed-Tech industry in the US market.
  • Using mixed-method research, I analysing the prospects, competitors, and users behavior among Higher Education Market in the United States.
  • Developed Buyer Personas and Ideal Customer Profiles (ICPs) to target specific customer segments effectively.
  • Contributed to the growth into the US higher education sector by creating compelling content, infographics, and blogs, resulting in a significant increase in leads.
Skills I Learned & Applied:
  • Mixed-method Market Research & Analysis

(TAM, SAM, SOM)

  • Market Segmentation Analysis
  • Competitor & Market Trends Analysis
  • Content Creation (Infographics, Blogs)
  • Lead Generation
  • Strategic Thinking & Go-to-Market Strategy
  • Understanding User Behavior
  • Content Marketing Strategy
  • Understanding of Ed-Tech Industry
  • Buyer Persona & Ideal Customer Profile Development
Business Developer Intern
Drieam B.V., Eindhoven

As a part of my master's degree assignment, I examined the potential growth of Drieam's expansions in the United States through market research, lead generation email, expert interviews, and competitor analysis.

Skills I Learned & Applied:
  • Sales & market forcasting
  • Email Marketing
  • Conducting Expert Interviews
  • Data Analysis & Interpretation
  • Strategic Planning
  • Communication Skills (Written and Verbal)
  • Critical Thinking & Problem-Solving
  • Competitor Analysis
  • Presentation Skills
2022 - Present
Freelance Business Developer & Marketing Partner
Self Employed
  • I help small businesses who mostly have limited budget to drive their growth and expand their market presence.
  • I specialize in devising tailored marketing strategies, conducting market research, and implementing sales and marketing automation solutions to maximize efficiency. Leveraging my skills in communication, negotiation, and market analysis, I identify opportunities for business development, create compelling content, and manage campaigns across various channels.
  • Additionally, I offer expertise in areas such as SEO, social media management, and lead generation. Being self-employed, I am dedicated to delivering high-quality results and building long-lasting partnerships that drive success for my clients.
Skills I Learned & Applied:
  • Problem-Solving & Analytical Skills
  • People & customer relationship management
  • Strategic Planning & Marketing Strategy
  • Google Analytics & Google Ads
  • Content Creation & Campaign Management
  • Multi-channel Marketing
  • SEO (Search Engine Optimization)
  • Social Media Management
  • Project Management
  • Client Relationship Management
  • Results-Oriented Approach
  • Sales and Marketing Automation
2021 - 2022
Co-Owner | Marketing Executive
Atap Sunset Cafe
  • I co-owned a small cafe with my sister at our rooftop. My duty was to manage marketing campaigns to improve our brand recognition.
  • In order to boost our online presence and attract customers, this involved creating innovative marketing strategies for a variety of platforms, including Google, Facebook, Instagram, and other websites. We focused on SEO, social media management, and content marketing.
  • I was responsible for planning campaigns, designing menus, and advertising materials to effectively express our products.
  • In addition, I placed a high priority on establishing and preserving trusting bonds with customers to ensure their satisfaction and loyalty to our café.
Skills I Learned & Applied:
  • Team collaboration
  • Marketing Strategy Development
  • Brand Recognition & Brand Building
  • Social Media Management
  • Content Marketing
  • Campaign Planning & Execution
  • Graphic Design (Menus, Advertising Materials)
  • Customer Relationship Management
  • Creative Thinking & Innovation
2018 - 2021
Business Development Specialist

Umadhatu Resort Bali

  • As a BDR, my main role was to forecast sales and market, as well as attracting new customers.
  • In addition, I was also part of the Customer Relationship Management (CRM) team, where my role focused on ensuring customer satisfaction by analyzing evaluations and ratings and implementing solutions to enhance their experience.
  • I collaborated with the Board of Directors to develop the strategic plan for the resort's recreational area developments, encompassing the restaurant, event hall, and waterpark.
  • To support prospective investors, I prepared presentation materials, property papers, and investment documents to provide comprehensive information and facilitate investment decisions.
Skills I Learned & Applied:
  • Customer Relationship Management (CRM)
  • Problem-Solving & Solution Implementation
  • Collaboration with Board of Directors
  • Presentation Skills
  • Document Preparation & Presentation Materials
  • Attention to Detail
  • Communication Skills
  • Market Research (for investor materials)
  • Investment Document Preparation

Your Partner in Driving Marketing Growth &

Business Development Excellence.

k.t.meilinda@gmail.com

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